Instagram might just be the most underrated social media platform in the world. People are sadly ignoring a fantastic way to grow their business and attract a following. Instagram is becoming more and more of a ‘must-have’ for businesses today. This platform has an incredible reach, is an essential part of any mobile integration, drives meaningful engagement with visual content, and does not require much time to manage. If you are not on Instagram, you are missing out.Instagram might just be the most underrated social media platform in the world. People are sadly ignoring a fantastic way to grow their business and attract a following. Instagram is becoming more and more of a ‘must-have’ for businesses today. This platform has an incredible reach, is an essential part of any mobile integration, drives meaningful engagement with visual content, and does not require much time to manage. If you are not on Instagram, you are missing out.

There are over one billion users on Instagram. Over one billion. Out of all the social media platforms, that is only behind YouTube and Facebook. Not only does it have an insane number of people, but it is growing quickly, with about 8 million new users added each month.  Instagram users are just about the most reachable out of all social media platforms, with 57% of Instagram users accessing their accounts every day. This gives you the ability to have a very high number of people see your posts if you do it correctly. The number of people you can reach even further increases if you look to find influencers in your industry. Instagram is an untapped goldmine if you aren’t utilizing it correctly.

Possibly the most popular argument against using Instagram is that it’s ‘not worth your time.’ Many people don’t see the results they should from Instagram because of common mistakes. The most important thing about Instagram is to post at least once per day consistently. Posting once a day maintains a following, keeps engagement up, and provides the best chance to gain new followers. Using hashtags while posting consistently is especially helpful with gaining new, interested followers. Just using a few hashtags related to each of your daily posts should result in multiple new followers per post. 

There is a certain balance between quality and quantity that your posts should meet. You want to find the balance between being able to quickly create content while at the same time having it be useful to your audience. Visual content produces 650% more engagement than text-only posts, which is great because driving engagement holds a lot of importance in content marketing strategies. This is another reason why Instagram is special: you only post visual content. So it makes sense that Instagram has the highest engagement rate–by far–out of all social media platforms. Also, engagement and following are usually helped when you stick with one color scheme or style throughout all your posts. The fact that people love engaging with visual content is one of the things that makes Instagram so popular and is one of the reasons that your business should definitely be on it.

Engagement on your posts has the potential to be much higher on Instagram than any other social media platform. The engagement rates on Instagram are 15x higher than on Facebook and 20x higher than on Twitter. Engaging with your audience is an important step to building your brand and gaining an active following. Not only is Instagram perfect for engagement rates, but they also allow you to directly buy products through posts, which has become extremely popular. In fact, about 72% of Instagram users have bought a product this way. This shows how useful it could be, especially if you have a following. 

Instagram gives you the useful ability to view insightful analytics on your followers. Instagram’s “insights” tab allows you to view a lot of useful information. You are able to see the activity on your account, such as profile visits, website clicks, emails, and calls, as well as how many accounts you’ve reached and impressions. All of this can give you a great idea of how you are progressing. You can also see how the content you posted is doing. You are able to tell how many times you post per week, how many times your post was seen, and how they have been engaged, and you can manage the promotions you run or have run. Then you can view your audience demographics. When you see the location, age range, gender, and when your followers are usually logged on, you’ll be able to get a better feel on your audience and track them as you go. Using insights is bound to help your business be better off.

One of the biggest factors for any business nowadays is their mobile efficiency. Mobile traffic is rising and now accounts for 52.2% of all online traffic worldwide and mobile accounts for 72% of all digital ad spend. It is clear that business being on mobile is crucial for seeing success. Being active on Instagram is an easy and effective way to provide some nice integration of your company to mobile. Running an Instagram account is exclusive to mobile devices, which makes all of the aforementioned statistics about using all the more impressive and points to the fact that it is an amazing way to reach the ever-growing mobile crowd.

Instagram has many benefits when done right and for no reason should it be ignored by anyone looking to grow their business. It remains one of the largest social media platforms, despite being almost exclusively mobile, and it reaches a huge portion of the mobile audience. If you are not actively on Instagram, you are missing out on a lot of potential growth and should look into it as soon as possible.

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Connor Huddleston

Connor Huddleston

Founder