Search Engine Optimization (SEO)

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WHAT IS Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. Search Engines are constantly refining and changing the unknown criteria that they use to provide and rank content in searches. While it is difficult to know all elements and their weights that are involved in the ranking process there are many that are known. In 2019, getting traffic to your website is more important than ever making SEO a must.

Our Approach

At Coban Marketing we take a very tailored approach to search engine optimization that is focused on the needs of each company we work with. We first analyze the current state of your website. We do this by measuring responsiveness, speed, readability, layout, and more. One we have gathered all the data on your website we then gather data on your traffic. We do this by looking at your top pages, what keywords you rank for, how many words are on your ranking pages, and more. Once, we have all the data on your site we then do the exact same things with your top 10 competitors. Once, we have all this data we are able to build an effective strategy to beat all your competitors in the SEO game. This strategy will include website changes, content ideas, metadata changes, layout changes, a backlinking strategy, and more. One we have the strategic backbone ready we take this SEO strategy and create an implementation plan, with goals and expectations for the next 3 months. At the end of every month, we repeat the research phase to find new opportunities for optimization and keywords. At the end of the three-month plan, we compare our results to our goals. Any goals they were not met are then added to the next three-month plan with a more aggressive strategy. The next 3-month plan will also include new areas and keywords we can improve on.

Why Choose Coban Marketing?

We are a data-driven marketing agency who wants to build lasting relationships with our clients. Our goal is to blow your expectations out of the water and ensure you see the value in everything we do!


Personalized Strategy

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Our approach to digital marketing is highly tailored to our clients and is not just a “boxed” strategy we implement for every business.

Certified Marketers

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Every member of our team is a certified digital marketer!

High Performing

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Not only do our services look amazing they perform amazingly too!

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We want to help make your vision a reality! Contact us today to get one step closer to your marketing goals.